The iPhone development process AND talk

This blog is all about iPhone development. But what does that mean? Let me begin with a quick tribute to the incredibly original and funny blog by Fake Steve Jobs. (He’s recently announced plans to move the blog to WordPress, so in case this link doesn’t work, drop me a note please.)

…we don’t start with the phone, or the software. We start with the ads. We’ll spend months doing storyboards, writing slogans, making fake billboards that we put up in one of our windowless warehouses. I realize this is the reverse of how most companies do it. Just about everybody else starts with the product, and only when it’s done do they go, Oh, wait, we gotta come up with some sort of ad, don’t we? Which is why most advertising sucks, because it’s an afterthought. Not here. At Apple, advertising is a pre-thought.

…Jon Ive will bring me, say, fifteen iPhone prototypes. These are all beautiful phones, better than all of the phones on the market today. But you know what? For Apple they’re not good enough. Not even close. I take them into my meditation room and just look at them. I go into a kind of trance. And here’s the key part: I don’t think about them.

I know this is very old–the post is actually from December 2006. But still, read the whole thing here, it’s fun.

Anyhow, with that acknowledgment out of the way, let me just say that this blog isn’t about the development of the iPhone, (but that would be fun too, wouldn’t it?) but development FOR the iPhone. So I’ll be focusing on making this blog a useful resource for people who are planning to get into iPhone development. If you’ve just started toying with an iPhone app idea, this will be the blog to read. If you know little about iPhone development, the platform, and standards of development, the do’s and the don’ts for your iPhone app, then this blog is for you.

I’ll be covering iPhone app marketing tips and tricks, the strategies that work and the strategies that backfire, the best ways to get revenue from the app, ways to keep your app alive in the App Store even after the development done, and the app is released, and much more.

And lastly, I go trawling around the web a heck of a lot, and–entirely serendipitously, I assure you–discover the oddest things. Stuff, that’s absolutely hilarious, or worth a brief chuckle. You can look forward to those posts too.

I’ll also bring regular news about the iPhone platform–what’s cooking and what’s developing, changes in Apple policies, or lack of these changes, what is selling, what’s popular, and so on.