iPhone development ideas and the inspiration for them can be tricky. I have talked to many people who excitedly explain their application ideas to me, and then suddenly stop to wonder: ‘Of course Apple needs to approve the app first, and then I’m sure it has great potential.’
For a lot of people, the possibility of Apple rejecting their app seems like very real threat, and an immediate hurdle to overcome. This is a little surprising, though I suppose there are in fact many misconceptions regarding the whole App Store approval process. If you’ve been thinking of getting into iPhone development, or are just toying with an iPhone game idea, the brief observations below should help set some of the record straight.
Apple will reject the app just because there is another one like it already.
Not true. If you are not convinced, count the number of flashlights and tip calculators in the App Store.
Apple approves apps based on the quality of the idea.
Not true. Apple does not reject apps based on the app idea. You might want to create a tip calculator that functions only in Roman numerals, or requires a virtual abacus to perform all the math. Even if your iPhone development project has resulted in an entirely worthless app, that is no reason for Apple to reject the app.
Apple will reject a lite version that promotes the full version of the app.
Not true. Well, there are some parameters that Apple does look into, but it has nothing to do with promoting the full version. Apple’s requirement is that your lite version should not trick people into believing that there is more in it than you have actually delivered. Let me explain with a hypothetical example. If the lite version of your iPhone game offers 10 levels to users–with the full version offering, say 50–you can promote the full version by saying something like ‘get the full version to play 50 levels’, but you cannot show levels 11-50 in the app, make users think these levels are available, and then when they try to select level 11, display an alert saying they need to purchase a full version.
Apple will reject applications that are priced too high
Not true. Well, they did it just once, with the ‘I am Rich’ application, but even there they didn’t actually reject the application, but only removed it after a whole army of bloggers complained about the possibility of people getting tricked into spending a lot of money for nothing.
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