The Clorox Company, has been a leading manufacturer and marketer of consumer products which includes bleach products, cleaning products, natural cleaners, auto care products etc . Recently Amanda Mahan the Digital Creative Director of Clorox Co. discussed the development of an iPhone application termed “Clorox iStain” which would be launched in mid-April.
According to studies tens of thousands of people search the internet for Stain removal tips and guides and as the leading manufacturer in this product category Clorox has taken the initiative to develop an App which delivers relevant tips to such users directly on their iPhone .
This iStain application would enable consumers to browse by stain types and search on stains and offer solutions for their queries . This application would also focus on Quick Stain removal tips and tricks not only with Clorox products, but also with products like Club Soda, in case it is the best method. It would also allow users to add their own tips , rate them , and provide feedback on the same. This data would also be available on Facebook and other social Networks. The idea is to make the application more social and viral .
