If you were planning to buy an iPhone 4.0 this summer I hope you would be disappointed with the news of iAds integrated into the iPhone . iAds is a platform for displaying banner advertisements, built right into the new iPhone operating system.
The same way you see banners and text link on the websites , the annoying popup’s and the disgusting flash ads which splash on your screen when you enter any website today , will be also seen in your iPhone tomorrow when you grab one for yourself .
The problem here is 
- A free service like blogs and media sharing websites and free apps displaying ads is common , these ads generally come up with them to support development cost incurred by iPhone developers , and that’s because we use their services for free , we can expect them to show us some ads regardless of our interests . But when you pay apple $200 or more for the device, then again about $100 for the wireless contract with AT&T every month . Then why does Apple deserve additional revenue ? Why would someone prefer creepy ads on the device and the app they alredy paid for . Am not a Aditerian ( some one who is a Ad freak , just a joke ) nor are other iPhone freaks .
I remember whenever I open free games in my device and I loose the game it displays view ad to play again and if you don’t, it doesn’t move ahead , that’s the most disgusting part in apps , but as they come for free we all can understand.
- Another issue here is Small screen which would be further reduced if you place a banner below every app , so effective screen usage is not possible . Spoiling the user experience was never the aim of mobile manufacturers.
- The iAds don’t cut down the cost of iPhone , but the ads in app atleast brought us free goodies . iAds have been a big frustration for iPhone developers . iPhone developers are really against them so is the general audience but after all its Apple’s phone not your’s that’s what Apple meant when it implemented iAds on iPhone .
Apple definitely found out a way to turn their mighty iPhone into a advertising campaign thus reducing usability.
